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E-zines are online newsletters. They can be in the form of a page or another rich media format or in the form of an email that gets sent to users of a list. Owners of these e-zines often allow for inclusion via paid advertising, and the cost is often a very inexpensive way to reach a large audience that might not otherwise be accessible.
The email format is incredibly effective as it reaches users in their inbox and can generate traffic and views of your ad in very large numbers.
Do a search on your niche, such as “web design” and add e-zine or newsletter to the search, so you are searching on “web design e-zine” or “web design newsletter” and you should find newsletters or e-zines that cater to the web design niche. There are directories that list e-zine and newsletters by niche, and generally give details about whether you can advertise and what it costs.
E-zine advertising is one of the simplest and most effective ways to generate traffic and get eyes to your web site, products and services. It’s important to advertise in the right e-zines and track the ads you place to see which ones are working. Check out the e-zine and make sure the e-zine doesn’t have too many advertising spots, so you get a fair amount of eyes checking out your ad, and clicking through to your site. If you can get a good bulk rate for multiple ad insertions, consider taking advantage because it often takes multiple ad views to get the most effective return on your ad investment.
An important consideration is whether you will use a URL or an email in you ads. Giving an email address in your ads can generate email responses you can follow up with using an auto responder series and keep you in contact and build relationships with your prospects. Using a URL gets eyes back to your web site or directly to a sales page.
Consider using a free product or service as an enticement in your ads to achieve the best results. This method of giving something in return for a visit to your site or acquiring an email address will often generate a much higher response than without the freebie.
Marketing with e-zines can have a powerful and positive affect on your bottom line. Done correctly you can earn a profit from the ads you place and as a result, place more ads in more e-zines. E-zine marketing can grow your business very quickly at a very low cost.
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