|
Creating a product, like an ebook, that you give away for free and encourage others to give away for free is called viral marketing. The product generally contains your marketing message, a call to action to the reader, to entice them back to your website or to an offer, such as a paid product or service. Viral marketing can be explosive, reaching, hundreds, thousands, even millions of people in a very short period of time. And if done correctly, can bring visitors and customers to you for years to come.
Not all viral marketing has to be a free giveaway, but usually to achieve the best results a product should be free of charge and readily available. Products that have a small price attached will generally not be as effective as free. People love free. The free product, an ebook, a video, a software package, a special report, if put together nicely will draw attention to your main site or main offer. Free can get visitors looking at what you are selling. A free product can result in sales.
Viral products are very effective in acquiring opt-in email addresses. A video or ebook that can be viewed or downloaded after a user opts-in to your email list is very common, and a very effective way to build traffic and a mailing list. Offering your free product to others in your niche with their own opt-in list is a very effective strategy. And as your own list grows, the more valuable you are to others who would like to market to your list, and the better opportunities for you to earn money will emerge, such as joint ventures, and first rights to offer their new products to your list when they become available.
Take advantage of peoples networks and encourage them to share the free resource with friends and associates. When this method works, a marketing message can spread incredibly fast and reach many more people in a short period of time at no cost, faster than most other free marketing methods. Most people have a small group they share information, URLS, sites they’ve benefited from. As these small groups begin to share
Make it easy for your viral product to be shared with others. Create graphics, copy, and email responder series, anything that makes sense for someone to include on their site or pass along to an email list. The easier it is to share efficiently and with the most effective message, the better your chances of your viral product getting into the hands of thousands of potential customers. |
